Understanding INLEO

INLEO is a Web3 social media platform. It allows creators to create short-form content and long-form content. Imagine Twitter meets Medium but it's all on the blockchain

What is Web3?

Web2 is commonly referred to as the social media age of the internet. We saw the rise of Facebook, Instagram, Twitter and other major social platforms that enabled us to engage with each other on a digital level.

Web3 is commonly referred to as the next era of the internet after social media. Most commonly, people relate it to blockchains, decentralization and token-based economies. Web3 is still in the very nascent stages of development and as such, the definition is often quite fluid.

To us, Web3 is about the democratization of digital identies and finance. When you break that down, digital identities represent all of the data that we store on the internet about ourselves and our interests. Data is now the hottest commodity on the planet. Everyone wants it. This will only continue as we put more and more of our lives onto the internet. INLEO positions itself to capitalize on this rise of data by building a thriving creator economy that is centered around digital ownership, tokenization and communities.

What is INLEO?

INLEO is a social media platform that allows creators to publish both short-form and long-form content directly onto a blockchain. From a user perspective, INLEO looks and feels like other social media platforms. The magic is what happens on the backend as data is created, stored and tokenized on a blockchain. This process allows creators and users to monetize every single social interaction on the site. It also means that all profile data, content and wallet values are stored into a blockchain and can be retrieved at any time by any website. It is the true definition of digital ownership.

INLEO is a Layer 2 social media platform that lives on top of a blockchain called Hive. The Hive Blockchain is a decentralized blockchain that operates on Graphene technology. This technology allows fast and free transactions with a settlement time of 3 seconds. As a social media platform, it's incredibly important that we can store large quantities of data cheaply and quickly. Hive enables INLEO to do both of these things and that is why we've chosen this as our home blockchain.

Key selling points of INLEO are:

  • Blockchain-based account creation - you hold the private keys to your profile. Nobody can take it or the data/money in it away from you

  • Instantly monetizable interactions - every interaction on the site is eligible for "Upvotes" (think, Likes) - creators and users earn rewards in the LEO Token for the content they create/consume

  • Transparent, one-chain data - all your interactions happen on the Hive blockchain. This ledger database stores every interaction and can be retrieved at any time

  • The built-in wallet on INLEO allows you to use your blockchain account to send and receive payments with 0 transaction fees and 3 second settlement times. There are dozens of supported currencies with LEO at the top of the list

  • As a creator, you can earn Evergreen Rewards on long-form content in addition to all of the tokenized rewards you already earn from Threads and Long-Form. This Evergreen Pool is created through ad revenue that buys LEO and places it into a contract for Creators to earn from

What is LEO?

INLEO's native token is called LEO. Owners can use it to have influence in the social media network. The more LEO a user has staked, the more influence they have over the rewards pool. In addition to this utility, there are 5 other key roles that LEO fulfills within our ecosystem:

  1. Incentives

  2. Value Capture

  3. Branding

  4. Bridge pair

  5. Governance

LEO Incentivizes Users

Block rewards are paid to users who create and consume content using the Rewards Pool mechanism. The Rewards Pool pays users through "Upvotes". The more LEO a user has staked (staked LEO is referred to as LEO POWER), the more value that user's upvote contains. When a user with a significant amount of LEO POWER votes on a piece of content, they are dictating a percentage of the daily rewards pool to that content.

LEO Captures Value

Paying creators and users is one piece of the equation. To fulfill its mission of building a thriving creator economy, LEO must capture value and grow over time. LEO captures this value in many ways:

  1. LeoAds

  2. LeoPremium

  3. LeoSubscriptions

  4. Leo Bridge Fees

LEO Offers Branding

The more LEO POWER you have (staked LEO in your inleo.io wallet), the more influence you have on the platform. There have now been multiple influencers and Web3 companies who have come to INLEO to build their brand. Owning a stake in LEO is like buying instant influence on the platform. What you do with this influence matters. It isn't pay to play, but it does have an interesting incentive matrix.

Take for example a company that comes in, buys 50,000 LEO POWER and then offers their community and our community upvotes for whenever they talk about their brand. Their brand now gets more traction on the platform and that can be used to educate and further build deeper branding for their project.

LEO is a Bridge Asset

LEO is one of the few (perhaps 1 other exists) assets on the Hive blockchain that can be bridged to other networks seamlessly. There is already growing product-market fit around bridging assets between blockchains and as the liquidity of LEO on multiple different Decentralized Exchanges (DEXes) grows, the bridges continue to gain more usage. Each time a wrap/unwrap occurs, a small bridge fee is collected in the bLEO, pLEO and wLEO on-chain oracles.

LEO for Governance

On-chain Governance has been a maturing narrative in the crypto space. LEO has a few forms of governance already including on-chain, decentralized Polls that occur directly on Threads. Our long-term roadmap includes a LEO DAO (Decentralized Autonomous Organization) which will be established directly on the inleo.io platform. LEO POWER holders will vote on proposals and key issues within the INLEO Ecosystem using a stake-weighted voting system.

How INLEO Works

On the frontend, INLEO is intended to feel like a normal Web2 social media platform. When you dig deeper, you'll find that there are many more layers to this onion. When a users publishes a Thread (similar to a Tweet), a little "Onchain" indicator is displayed after it is published. This indicator is just a small display of INLEO's unique blockchain features. When a Thread, Blog Post, Comment, etc. is published on the platform, it is stored immutably on the Hive blockchain.

This decentralized blockchain database allows that information to be retrieved by an interface that connects to the blockchain's APIs. This means that a user can never be removed fully from the platform. If they are removed by one frontend (for example, inleo.io) for some reason, they could still be seen on other frontends or even by querying the blockchain directly.

We live in an age of digital identities. The problem with that is that the platforms have had all of the control. If Twitter or Facebook doesn't like what you're posting, you can get removed at a moment's notice without any real indication of why. Multi-thousand page documents called "Terms and Conditions" give these platforms the right to remove you at their will. While inleo.io could remove you based on user suggestions, you can and will still be visible on any other UI. The beauty of blockchain is that the information is there, forever. It can't be scrubbed away for good like on Web2.

This idea of immutable content is one piece of this larger puzzle. What most users are interested in is the tokenization technology. That is, the ability to instantly monetize any piece of content. INLEO achieves this through our Rewards Pool technology that distributes LEO based on LEO POWER holders upvoting content (we call it content curation). To learn more about the backend operations of INLEO, dive in to the INLEO Platform, Our Technology and Hive sections of these docs.

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